About Gen7
Gen7 is a 100% Indigenous-owned and operated brand of gas stations and convenience stores. Currently with nine locations across in Ontario and British Columbia, with plans to continue expansion across Canada.
However we're so much more than just a gas station or convenience chain. We are a brand dedicated to the communities they serve. A portion of our total profit is reinvested back into local initiatives, programs, and community projects, helping to strengthen and empower the Nations they operate within. To date, we have proudly contributed over $500,000 and counting to First Nations communities across Canada, with no signs of slowing down anytime soon.
"While we are proudly Indigenous owned, our doors are open to everyone. Gen7 is for all customers, from all communities. We believe everyone deserves to see their fuel dollars go further, and we are honoured to serve the people of Canada."
-Mat McLeod, President of Gen7
Our Mission
Our mission is to make life easier for you, while caring for and strengthening the communities we're proud to be a part of. Fueling change for generations to come.
Our Vision
To create a better future for the next generations by building a legacy rooted in opportunity, responsibility, sovereignty, and progress. We envision thriving communities, sustainable growth, and a time where the choices we make today empower the success of future generations.
Our Values
Community
We support the places we serve by building relationships, giving back, and growing together
Trust
We do what we say we'll do and earn the trust through honesty and consistency.
Care
We approach every interaction with kindness, respect, and genuine consideration.
Inclusivity
Our gas pumps, convenience stores, and all other Gen7 affiliations are open to everyone, and will always be
that way.
Our Seven Pillars
The Seven Pillars of Gen7 are at the heart of everything we do, and everyone we partner with. They act as the guide to our mission to create a better future, for seven generations to come.
Community
A place of belonging, support, and shared purpose. Gen7 has proudly donated over $500,000 (and counting) to First Nations community across Ontario and BC, with no signs of slowing down!
Environment
As our first teacher and life-giver, we are committed to protecting the environment through preservation and
sustainability efforts.
Culture
We champions cultural education and revitalization because identity and heritage are crucial to us as an organization but also to the communities we are within.
Athletics
Sports foster unity, discipline, and opportunity. We support athletes of all ages from youth players to pro teams. Physical activity strengthens body, mind,
and community.
Education
Knowledge is power, from school initiatives to hot lunch programs, we support learning in all forms and want to ensure that every child is set up for a
successful education.
Well-Being
True health includes physical, mental, emotional, and spiritual wellness. And that’s why we invest in programs that help individuals and communities
thrive holistically.
Governance
Governance is the structure in which decisions are made for communities. An important step on the path to reconciliation is respect for governance within each Indigenous community. We will always listen to the needs of the community and respect the traditional forms of governance.