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The newly opened Gen7 Fuel Couchiching in Fort Frances Ontario.

Fueling Community Growth: Gen7 Fuel Couchiching Opens Doors on February 9th

At Gen7 Fuel, we are thrilled to announce the much-anticipated opening of Gen7 Fuel Couchiching, on February 9th, 2024. Nestled conveniently off Highway 11 in Fort Frances, this new and modern gas station is strategically located on Couchiching First Nation, embodying our commitment to convenience for everyone in and around the community.

Annette McPherson, the owner of Gen7 Fuel Couchiching, emphasizes her deep commitment to community development, sharing, “one of the reasons for getting my education was my hope of contributing more and giving back to my community.” Gen7 Fuel Couchiching goes beyond being just a gas station; it is a hub designed to meet the diverse needs of our community members and travelers passing on Highway 11.

Gary Williams, Brand Ambassador for Gen7 Fuel and member of Curve Lake First Nation, shares his enthusiasm for the expansion of the Gen7 Fuel brand, stating, “I’m excited to see the Gen7 Fuel brand grow to new areas of the province. It’s inspiring to see fellow First Nation entrepreneurs that agree with the principles that Gen 7 is constantly working to adhere to.”

As Gen7 Fuel Couchiching opens its doors on February 9th, we invite the entire community to join us in celebrating a new chapter in local business—a chapter rooted in a commitment to customer service, community, and economic empowerment.

Stay tuned for an exciting array of services designed with you in mind. From fueling up your vehicle to meeting your convenience needs, Gen7 Fuel Couchiching is here to serve and support our vibrant community. For more information and updates, please feel free to reach out to us at

Fueling the future together,
The Gen7 Fuel Team

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