Making a Difference for Seven Generations, One T-Shirt at a Time. Gen7 Fuel to Sell May 5th Items to Generate Donations for Community.

National MMIWG2S Awareness Day on May 5th, also known as Red Dress Day, serves as an important reminder of the ongoing crisis facing Indigenous women, girls, and two-spirit individuals across Canada. At Gen7 Fuel, we’re committed to standing in solidarity with our Indigenous communities, and this year, we’re proud to continue our efforts by offering commemorative merchandise to raise funds for women and family shelters in First Nation communities across Ontario and British Columbia. 

In 2023, Gen7 Fuel initiated the sale of t-shirts at our stations, raising nearly $15,000 for family crisis centers and women’s shelters in the communities we serve. Building on this success, our offerings have expanded in 2024 to include t-shirts priced at $14.99, tote bags at $7.99, and wristbands at $2.00. These proceeds will directly benefit shelters supporting Indigenous women and families, underscoring our commitment to making a meaningful difference in the lives of those affected by violence and injustice. 

At Gen7 Fuel, supporting Indigenous communities is an integral part of our mission; empowering and investing in Indigenous entrepreneurs and their communities will create lasting, positive change for seven generations to come. Gen7 Fuel contributes much more than just quality gas at a great price. 

“When people stop at Gen7 Fuel, they know they’re contributing to more than just a big corporation. We’re creating a lasting impact that most businesses don’t think of doing or don’t care to do,” says Abby McLeod, part-owner of Gen7 Fuel Jocko Point, North Bay. 

The women of Gen7 Fuel are a driving force in the success of the business. Owners like Abby McLeod, Donna Adams, and Annette McPherson work with the community to spread awareness and encourage learning about the harsh realities of being an Indigenous person in Canada. 

The lasting effects of colonialism in Canada have significantly increased the risks for Indigenous women, girls, and two-spirit people. According to Amnesty’s Report on Missing and Murdered Indigenous Women, being an Indigenous woman, girl or two-spirit person automatically makes you six times more likely to be murdered in Canada. 

On May 5, join us in honoring the memory of those we have lost and raising awareness of the widespread violence faced by Indigenous women, girls, and two-spirit individuals. Visit select* Gen7 Fuel service station on or before May 5th to purchase your MMIWG2S T-shirt, tote, or wristband, and stand with us as we continue the fight to protect Indigenous women today and for generations to come. 

If you, or someone you know is experiencing signs of distress don’t hesitate to reach out to services available 24/7/365: 

Hope for Wellness Help Line (Indigenous-centered): 1-855-242-3310 

Crisis Services Canada: (Canada-wide) 1-833-456-4566 

*Available at Gen7 Fuel Couchiching, Gen7 Fuel Jocko Point, Gen7 Fuel Walpole, Gen7 Fuel Curve Lake, Gen7 Fuel Rankin, and Silver Grizzly Gen7.