Gen7 refers to the Seventh Generation Principle dating back to The Great Law of Iroquois Confederacy. It is based on the philosophy that decisions we make today impact seven generations into the future. This philosophy is at the core of Gen7 Fuels.
The four colours in our logo represent the four quadrants of the medicine wheel. Although the teachings of the medicine wheel will vary among indigenous nations, what is common is that it represents a holistic approach to life. At Gen7 Fuels, we see the medicine wheel as a reminder to consider the mental, emotional, physical, and spiritual wellbeing of our partners, staff, their families, and the communities in which we operate.