Fuel Your Journey with Spirit Bear Coffee at Gen7 Silver Grizzly

There’s nothing that pairs better with the open road than a great cup of coffee. Whether you’re heading out early, winding down after a long day, road tripping through British Columbia, or simply commuting between stops, coffee is a must-have for any driver.

At Gen7 Silver Grizzly in Penticton, BC, we’re proud to serve Spirit Bear Coffee, a premium Indigenous-owned coffee brand that aligns with our values of quality, community, and sustainability.

Founded in 2006 by Paul Biglin and Sean Harding, Spirit Bear Coffee Company is Canada’s first national Indigenous-owned coffee brand. What began as a grassroots initiative has grown into a beloved, super-premium label that serves customers across the country. As co-founder Paul Biglin put it, “We fight the big guys all the time. The Tim Hortons and the Starbucks of the world. It’s tough to be an Aboriginal company in a commodity driven market. Tough to get people believing in you. But once they do, they’re fiercely loyalty.” And it’s that loyalty, earned through exceptional quality and community commitment that has fueled Spirit Bear Coffee’s nationwide success.

More than just a delicious cup of coffee, Spirit Bear stands apart with its commitment to ethical and sustainable practices. All their blends are certified organic and fair trade, sourced through a relationship-first approach. This means long-term, collaborative partnerships with growers, supporting sustainability, transparency, and mutual success every step of the way.

Spirit Bear Coffee Company supports several Canadian social and environmental initiatives, with a mission rooted in giving back. Every sip purchased helps fund programs that support wildlife rehabilitation, environmental protection, and community well-being. By choosing Spirit Bear, customers are contributing to organization such as the Northern Lights Wildlife Shelter, OWL Orphaned Wildlife Rehabilitation Society, Ocean Alliance, Life Sport Canada, and Bear Clan Patrol.

At Gen7, we believe in working with partners who share our values, which is why we proudly serve Spirit Bear Coffee at our Silver Grizzly station in Penticton, BC. Their story, dedication to Indigenous empowerment, and ongoing commitment to community closely align with our mission, and we’re excited to continue building our partnership across more Gen7 locations in the future.

So next time you’re passing through Penticton, swing by Gen7 Silver Grizzly and experience the bold, meaningful taste of Spirit Bear Coffee. We know once you try it, you’ll keep coming back for more.

Photo by Mike Kenneally on Unsplash