Fueling More Than Just Your Tank with Gen7

When you pull up to a gas station, do you ever think beyond the fuel or the snacks? Most people don’t. But next time you’re standing at the pump, ask yourself “where does the money I just spent really go?”. When you go to a Gen7 Fuel station, we can tell you exactly where your money goes, because it does right into the community you’re standing on!

Every Gen7 Fuel station is owned and operated by a local Indigenous entrepreneur, ensuring that your purchase directly supports the people and the land beneath your feet.

We’re not just in the fuel business; we’re in the community-building business. Our mission is to empower First Nations economies by supporting Indigenous entrepreneurship, assisting them with the start-up and the day-to-day operations of retail fuel stations and convenience stores. Each Gen7 Fuel station is a reflection of its community’s needs, values, and spirit.

At the core of everything we do are the Seven Pillars, our guiding principles designed to create a stronger, more sustainable future for the next seven generations.

Community: a place of belonging, support, and shared purpose. Gen7 Fuel has proudly donated over $500,000 (and counting) to First Nations communities across Ontario.

Culture: We champion cultural education and revitalization because identity and heritage are crucial to us as an organization but also to the communities we are within.

Education: Knowledge is power, from school initiatives to hot lunch programs, we support learning in all forms and want to ensure that every child is set up for successful education.

Environment: As our first teacher and life-giver, we are committed to protecting the environment through preservation and sustainability efforts.

Athletics: Sports forester unity, discipline, and opportunity. We support athletes of all ages, from youth players to pro teams. Physical activity strengthens both body, mind and community,

Well- Being: True health includes physical, mental, emotional and spiritual wellness. And that’s why we invest in programs that help individuals and communities thrive holistically.

Governance: We honour the sovereignty and leadership of each Indigenous community which is why Gen7 Fuel will always listen to the needs of the community and respect the traditional forms of governance.

When you fuel up at Gen7, you’re doing more than filling your tank, you’re fueling progress, empowerment, and meaningful change for generations to come.