On July 16th, 2025, Gen7 Walpole set out to show just how much their customers…
Indigenous-owned gas retailer Gen7 expands into Osoyoos and Oliver to deliver low-cost, high-quality fuel
KELOWNA, BC, April 23, 2025 /CNW/ – Gen7 Fuel, Canada’s only 100% Indigenous-owned retail gas and convenience store chain, is accelerating its growth in British Columbia. Following the opening of its successful anchor location in Penticton, the company has opened new stations in Osoyoos and Oliver, both in partnership with Osoyoos Indian Band (OIB). The company has also opened a support office in Kelowna open to bolster expanding operations around the province. With five existing stations in Ontario, Gen7 Fuel plans to announce additional BC locations later in 2025, deepening its commitment to Indigenous-led economic growth.
When Gen7 first entered in the BC market in May of this year, the average retailer price of fuel in Penticton dropped 10 cents pre litre. The company expects its entry in other communities to have the same effect as its competitors respond to Gen7’s pricing model.
“While we’re proudly Indigenous owned, our stations are built to serve everyone,” said Mat Mcleod., President, Gen7. “Gen7 is for all drivers from all communities. Everyone needs to get more fuel for their money.”
Gen7 delivers the same quality fuel as its mainstream competitors. Its lower price comes from taking on much lower administrative costs that would normally be passed on to its customers. Its convenience stores too, provide a shopping experience that competes with mainstream brands but often at a lower cost.
Mcleod said, “We are excited to be working with Chief Louie and the Osoyoos Indian Band with its two stations.”
OIB Chief Clarence Louie, said “We always take pride in seeing our brothers and sisters succeed in business. “Gen7 Fuel is a perfect example of that success. Their values, track record, and commitment to Indigenous partnership align closely with OIB’s vision for long-term prosperity.”
Each Gen7 station is locally owned and operated, with Gen7 Fuel providing training, capital, marketing, operational support, and fuel management services. Rooted in a mission to drive positive change, the company fosters economic, cultural, and social well-being in Indigenous communities. Its business model empowers local partners, creates jobs, and inspires future generations through sustainable, community-focused growth.
Chief Louie said, “One of the biggest improvements, and something we’re most proud of, is that under this new direction, we can now offer our members their full tax exemption on all fuel purchases. It’s a right they deserve, and we’re proud to deliver on it.”
On April 23rd, Gen7 held opening ceremonies at the new stations in Osoyoos, Oliver, and Penticton featuring OIB youth dancers and a smudge ceremony led by Gen7 Director of Community Relations, Gary Williams.
Williams said, “By empowering Indigenous entrepreneurs, we are creating local wealth and fostering meaningful relationships that we hope are healing the relationship between settler and indigenous communities.”
This article originally appeared in Newswire – Apr 23, 2025 :
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