Making a Difference for Generations to Come, One Litre at a Time Gen7 Fuel – Proud Supporters in the Community

Making a Difference for Generations to Come, One Litre at a Time
Gen7 Fuel – Proud Supporters in the Community
Media Release | April 5, 2025

Honouring Red Dress Day: Standing in Solidarity with Indigenous Women, Girls, and Two-Spirit People

May 5th marks National MMIWG2S Awareness Day, also known as Red Dress Day—a powerful and emotional reminder of the ongoing violence, discrimination, and systemic injustices faced by Indigenous women, girls, and two-spirit individuals across Canada.

At Gen7 Fuel, our commitment to Indigenous communities goes beyond words. We believe in taking meaningful action to support healing, safety, and justice for those who have been impacted. This is a cause rooted in our values and reflected in how we show up for the communities we serve.

Our mission has always gone beyond the pump. Gen7 Fuel is proud to support Indigenous entrepreneurs, invest in local communities, and contribute to initiatives that drive long-term, sustainable change. We believe that by supporting Indigenous-led efforts today, we are helping shape a brighter, safer future for the next seven generations.

 “When people stop at Gen7 Fuel, they know they’re contributing to more than just a big corporation. We’re creating a lasting impact that most businesses don’t think of doing—or don’t care to do,”
— Abby McLeod, Part-Owner, Gen7 Fuel Jocko Point, North Bay

Women like Abby McLeod, Donna Adams, and Annette McPherson are leading the way within Gen7 Fuel—using their platforms to build awareness, foster community dialogue, and shed light on the lived experiences of Indigenous people across this country.

The legacy of colonialism continues to leave a devastating impact. According to Amnesty International, Indigenous women, girls, and two-spirit individuals are six times more likely to be murdered in Canada compared to their non-Indigenous counterparts. These numbers reflect real people—mothers, daughters, sisters, and community members whose lives have been unjustly taken or endangered.

 Join Us in Making a Difference

Visit any of our Gen7 Fuel locations and stand in solidarity with Indigenous communities:

• Couchiching
• Jocko Point
• Walpole
• Rankin
• Silver Grizzly
• Oliver
• Osoyoos

Let’s honour the memory of those we’ve lost. Let’s amplify Indigenous voices. And let’s continue to build a future grounded in respect, justice, and community care—for today, and for generations to come.